Anjni Singh's profile

Rebecca Minkoff x Nordstrom Graphic Art

One of the first pieces of digital art I had done outside of my corporate work. This was a great piece to explore the balance of strong feminine energy using floral accents and gems. I mixed geometry and nature to create a piece based on the prompt direction by designer Rebecca Minkoff's team. The art was aimed to be used for promotional and sale merch that would bridge her runway show to her apparel partnership with Nordstrom's. It was great to see the piece have stand alone placement through nation wide Nordstrom stores and get great press and support.

The art was placed on tees and tote bags that were sold across Nordstrom's and was even integrated in the 2013 Rebecca Minkoff runway show. The items had a successful run and sold out. 
Rebecca Minkoff x Nordstrom Graphic Art
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Rebecca Minkoff x Nordstrom Graphic Art

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